Gigi Hadid is an American supermodel and is the face of Seafolly, an Australian swimwear company. Seafolly ads featuring Gigi Hadid are all over Perth in magazines, at bus shelters, and on billboards.
There’s just no way around it. Gigi Hadid is drop dead gorgeous. She’s like Scarlett Johansson if Scarlett were always up for a game of beach volleyball. She has blond hair, full lips, and eyes that convey a combination of sleepiness and ass-kickiness, sort of like the actor who plays Puck in Glee.
In the Seafolly ads, Gigi has perfected two looks. One is the look of preoccupation. She’s busy but doesn’t mind stopping for a photo, as long as it doesn’t hold her up for too long. This look is often characterized by the use of an accessory – a duffel bag, a polaroid camera – and she appears to be on her way somewhere. Probably to a climate change convention.
Gigi’s second Seafolly look is more in the traditional supermodel style of, “I am a little bored but I also want to make out with you.” She is usually playing with a strand of her hair and reclining in a beach chair. She’s glistening with sweat, undoubtedly because she’s nervous to make out with me because I’m super-awesome.
Today I was at a mall in Perth to buy pants for my daughter. After an unsuccessful trip to Country Road, I turned a corner and there was Gigi Hadid, splashing in the water, looking over her shoulder like, “I’m just headed out to sea. Did you want something?”
It was an actual Seafolly store. At last. Through the window, I could see rows of bikinis, many of which I recognized from all the ads. It’s getting warmer here, which means I will be at the beach more often. I could probably use a new bathing suit. Yes I could definitely use a new bathing suit.
I walked into Seafolly and took three bathing suits into a dressing room. I undressed and pulled on a skimpy navy blue bikini. I adjusted the straps and took a good look at myself in the mirror.
Now I am about to tell you something that will shock you. Because it shocked the hell out of me.
I am not Gigi Hadid. I look nothing like Gigi Hadid. Really. There are zero similarities between Gigi Hadid and myself. If Gigi Hadid walked into your house, you would not think, “Well hello Rebecca, what’s in your duffel bag?” Not even for a second.
This is a not an embrace-your-body situation. My body has more or less been embraced. It does not need a video of women clutching their post-baby tummies. Not that there’s anything wrong with that. I’m just saying that on this particular day, that is not what was going on in that dressing room.
What was going on is that all of those ads worked. Gigi Hadid got me into a Seafolly store, trying on bathing suits. Her hair, her attitude, and her glistening shoulders, all of it possessed me into thinking the only thing separating me from a supermodel was a navy blue bikini. I was actually surprised to see me in the mirror, wearing a surprised expression on my face and little else.
I wish this story ended with me buying the bathing suit. But $150 is too much to spend on something that won’t actually turn me into a spellbinding mermaid. So I left the bikini in the dressing room and drove home. Lauryn Hill was on the radio. Can’t take my eyes off of you.